Dr. Dr. Andreas Tank is a leading expert on China. Currently based in Shanghai, he has lived in China for already 20 years. While Asia has attracted him ever since he was 10 years old, he has dedicated himself to China since 2001. Andreas accomplished two PhDs in Economics and Chinese Studies and holds a German-French dual master's degree on success factors in China business.

In the course of his career Andreas launched the iconic megabrand HARIBO in Greater China and conquered the hearts of Chinese consumers with the happy world of gummy bears & co. Prior to that he turned around the China operations of Viessmann, one of the leading global manufacturers of heating systems. As industry pioneer he implemented an unparalleled, countrywide network of retail showrooms and set the business on a sustainable growth path to success.

Backing on over 20 years of China expertise, including 15 years in leading management positions in Beijing and Shanghai, Andreas has founded the consulting and commercial agency China Competence Ltd. in Shanghai and Hong Kong. His clients include renowned companies such as Dr. Oetker, Steiff, Borussia Dortmund and Villeroy & Boch. China Competence supports Western companies to competently enter the Chinese & North East Asian markets, professionally expand their distribution and effectively grow their business and brand.

Andreas has successfully distinguished himself as veteran and most widely read author on China marketing. He is the editor of Germany's leading China business blog and his numerous books and articles became standard reference works.

During his business career, Andreas has received several important creativity awards. In 2016, he won the "Most innovative brand" award by the Beijing School of Journalism for HARIBO. His "Solar Christmas Tree" made it into the Forbes ranking of "2012 Top 10 Christmas trees worldwide", and in 2012 the German Federal Foreign Office acknowledged his initiation of China's first corporate design and art exhibit in Beijing's 798 art district as one of the official events during the "40 years of diplomatic relations" celebrations. "Embedded Creation", hosted at the Beijing 798 gallery UCCA has attracted 53,000 visitors