There is no way around China. This applies in particular to companies that also want to play a role in global competition in the future. But doing business in the world's second largest economy is complex, demanding, challenging - and expensive.
Small and medium-sized companies in particular are faced with the dilemma that on the one hand market entry costs with the foundation of a local legal entity and employment of personnel stand in no relation with the initially expected revenues. However, the classic export model has strong operational and strategic constraints: The important Chinese market remains a black box for many companies, key success factors continue to be a big unknown and high expectations quickly turn into deep disappointment. In many ways China is the opposite of the West. Those who want to benefit from the significant potential
in this highly competitive, dynamic and heterogeneous marketplace and open their own success chapter require professional, in-depth local China competence.
Dr. Dr. Andreas Tank
The management consultant Dr. Dr. Andreas Tank
has been specializing on China for 20 years. The graduate economist, who holds two PhDs in economics and sinology, brought the global megabrand HARIBO
into the Middle Kingdom and conquered the hearts of Chinese consumers with Goldbears & Co. Prior to that, he led Viessmann,
one of Germany's leading international heating technology manufacturers, to success in China. As industry pioneer he implemented an unprecedented, nationwide leading showroom network at dealer level.
"Whereas classic consulting ends with recommendations, China Competence also accompanies the joint, success-oriented implementation."
Dr. Dr. Andreas Tank is regarded as a pioneer in the investigation and publication
of influence and success factors in China Marketing and is the publisher of Germany's leading China Marketing Blog. His many publications and books are regarded as standard works and recommended by leading China experts.
The potential
In just a few decades, China has evolved from a poor developing country into the world's second largest economy and a global superpower. The potential continues to be significant and should be given top management attention.
The challenge
Countless companies with excellent products strive to exploit the potential and win over Chinese consumers. But the operational and cultural challenges are high.
The solution
China Competence offers a comprehensive catalog of services for your competent market entry, professional distribution control and expansion as well as effective business growth and brand building.
