Proof of success

POS visibility
eCommerce Distribution: TMall flagship store

POS sales events

Goldbear Happiness Tour
Launch campaign 2015 in Shanghai, Suzhou and Wuxi; 88 locations, 6 million impressions, 850,000 game participants and 12,000 new WeChat fans.

Brand building and social media
Two and a half years after launching the WeChat fan platform, HARIBO was the most popular fruit gum brand in Chinese social media: With 180,000 fans, 58 million impressions, 3.5 million page views and 60,000 entries HARIBO won the "Most Innovative Brand" award by the Beijing School of Journalism.

Retail showrooms
In 2011, as an industry pioneer Viessmann China implemented a nationwide leading showroom network at dealer level including monitoring system and loyalty program. Within 2 years more than 300 showrooms were opened.

Timo Boll sport sponsoring

Participation at trade shows

Viessmann Art Exhibition "Embedded Creation", Beijing, 798 / UCCA
China's first corporate design and art exhibition at China's leading gallery UCCA in Beijing's 798 artist district attracted over 53,000 visitors in 9 days, received nationwide media attention, and was included in the 2012 event series "Germany and China - 40 years of diplomatic relations" by the Federal Foreign Office. More...
Viessmann Solar Christmas Tree / Park Hyatt Shanghai
The Viessmann Solar Christmas Tree was first installed in 2011 in the luxury hotel The Opposite House
in Beijing, and in 2012 at the entrance of the Park Hyatt
Hotel in Shanghai. The solar-tube tree has been included in the Forbes "Top 10 Christmas Trees Worldwide 2012" ranking. More...
