Publications
Publications
China Marketing Blog
Leading blog on China Marketing published by Dr. Dr. Andreas Tank.
Specialist Articles (mostly German)
Dr. Dr. Andreas Tank has been publishing regularly in established economic magazines for more than 10 years. Find out more on the success factors in China business & China Marketing in about 30 articles, studies and publications.
China Marketing –Business success in the Middle Kingdom (German)
This guide provides the crucial factors for successful marketing in China. Practical and understandable, it brings to the point how companies can survive in this exciting as well as challenging market environment. Attached to numerous examples, the reader gets orientation and inspiration in order to develop a promising China strategy for the own products and services.
Between fascination and fear –Foreign market players in China (German)
China market experience from over 200 years compiled in a practice-oriented book. Which strategy is right for the Chinese market, how to promote the products? Decisive success factors in doing business in China have been valid for centuries. Learn from the experiences of the first China pioneers in Imperial China, such as BASF, Nestlé or Bayer. The wheel does not have to be reinvented today. Economic success in China can be planned!
China Marketing –Success factors for business development (German)
The standard work "China-Marketing" is the most widely read and cited German-language marketing book for your success in China. Learn from a variety of practical examples, the country-specific and cultural sources of success and error, which are indispensable for successful market development. With this knowledge, China will not be a stumbling block to your business.
